Join Creative Equals x Effies UK to explore how inclusion drives creativity and brand effectiveness.

Thursday 24 October 2024, 4:30pm - 6pm.
Tickets: an optional £10 donation to our colleague’s charity, The Mikaere Foundation.

The political headwinds against inclusive marketing have become stronger across 2024. And, yet recent research-based evidence across the sector shows inclusive marketing is an undeniable driver for growth as well as social impact. Inclusion continues to be fundamental to understanding our audiences, innovating our products and services, inspiring creativity and driving business growth.

Come and join us as we look at inclusivity from a fresh perspective, with a compelling piece of qualitative research by Creative Equals of recent Effie UK award winners, and insights from some of this year’s Effie finalists.

What you'll learn:
- the wider business case for marketing, with a focus on how inclusion future-proofs brands
- why inclusion and representation delivers more impactful marketing
- what representation looks like in marketing with proven effectiveness
- how positive portrayal creates more arresting story-telling and social inclusion

Tickets: an optional £10 donation to our colleague’s charity, The Mikaere Foundation.

Hear from:

· Rachel Emms, Managing Director, Effie UK

· Pete Markey, Chief Marketing Officer, Boots UK, ISBA President

· Debbie Tembo, Inclusion Partner, Creative Equals

· Mark Hodge, VP of Marketing, McCain Foods

· Regan Warner, ECD, McCann London

· Mathieu Desbrands, Category Manager, Reckitt

· Moderated by Gill Huber, Managing Director, Ingenuity+

Could inclusion drive effectiveness?