Wednesday, June 11

The Definitive Guide to Facebook Advertising

Get ready to level up your social media game with insider tips and tricks on dominating Facebook ads!

By Training Station

Select date and time

Wednesday, June 11 · 11am - 12pm PDT

Location

Online

Refund Policy

Refunds up to 7 days before event

About this event

Master Facebook advertising with witty precision—video, branding, groups, and more demystified.

Overview
Welcome to The Definitive Guide to Facebook Advertising—a course that talks to you like a human and teaches like a pro. With a fresh mix of insight, irony, and honesty, this course steers clear of fluff and delivers what matters: the know-how to navigate Facebook’s ever-evolving advertising playground. If you've ever wondered why one ad lingers in your head while another vanishes in the abyss, you’re about to find out why—and how to create the former.

Across 27 modules, you’ll listen, reflect, and laugh (just a little) while discovering what really works on Facebook. You’ll explore everything from audience psychology and organic reach to why putting lipstick on a pig rarely helps… but sometimes still works. Whether it’s video creation, group growth, or profile polish, this course offers insights seasoned with hard-earned experience—and a cheeky nod to what not to do.

Learning Outcomes

Understand Facebook user behaviour from a strategic advertising viewpoint.
Learn video content techniques that engage, not just fill feeds.
Explore branding methods tailored to Facebook’s platform style.
Discover organic reach strategies with genuine audience value.
Identify your ideal client and target them effectively.
Build meaningful connections through groups, pages, and profiles.

Course Curriculum

Module 1: Start Listening to My Facebook Marketing and Advertising Audio Lectures Here
Module 2: Starting with Why!
Module 3: Understand How You Act as a User to See What You Can Do as a Giver
Module 4: All Feedback Received Is Helpful
Module 5: What Works on You Might Work on Others
Module 6: What Is Working Best for Me Today on Facebook
Module 7: Lipstick on a Pig – Part 1
Module 8: Lipstick on a Pig – Part 2
Module 9: The Most Powerful Way to Get Organic Reach on Facebook
Module 10: Video – The Most Powerful Form of Communication Online Today
Module 11: How to Make Magnificent Videos on Facebook
Module 12: The Power of Producing Videos Daily
Module 13: How Easy It Is to Start Making Videos on Facebook
Module 14: Branding on Facebook
Module 15: The Importance of Knowing Exactly Who Your Potential Client Is
Module 16: The Power of Personal Facebook Profiles
Module 17: How My Personal Profile Helped Me Start and Grow My Business
Module 18: Working at the Right Pace
Module 19: How to Know If You're Working at the Right Pace
Module 20: Facebook Groups – The Easiest Way to Reach the Newsfeed
Module 21: How Facebook Groups Foster Personal Connections and Learning
Module 22: Facebook Pages and Advertising Explained
Module 23: Start Facebook Page Likes with Friends and Family
Module 24: My Ideal Facebook Marketing and Advertising Strategy
Module 25: Focus on Daily Progress, Not Perfection
Module 26: Alternatives to Making Videos
Module 27: The Best Facebook Tips and Tricks I Know

Who is this Course For

Anyone who wants to advertise without sounding like a chatbot.
Business owners tired of boosting posts with zero return.
Marketers looking to refine their Facebook strategy intelligently.
Freelancers aiming to offer Facebook ad services professionally.
Creatives wanting to use video more effectively on Facebook.
Social media managers refining brand voices on Meta platforms.
Entrepreneurs seeking smarter ways to grow communities.
Content creators hoping to turn views into engagement.

Career Path

Social Media Manager – £30,000 average salary
Digital Marketing Executive – £28,000 average salary
Facebook Ads Specialist – £35,000 average salary
Content Strategist – £40,000 average salary
Marketing Consultant – £45,000 average salary
Online Brand Manager – £42,000 average salary

Frequently asked questions

What are the guidelines for Facebook ads?

Facebook ads must comply with rules on content quality, no misleading claims, respectful language, accurate targeting, and must not promote prohibited products (e.g. tobacco, unsafe supplements).

How to advertise on Facebook step by step?

Go to Meta Ads Manager Choose your objective Set your audience, budget, and schedule Create your ad (image, text, call to action) Review and publish

What is the 20 rule on Facebook ads?

It was a rule where text could not cover more than 20% of the image, but this is no longer strictly enforced—though less text still performs better.

What is the 3-2-2 method of Facebook ads?

It’s a content strategy: 3 value-based posts 2 engagement-focused posts 2 promotional or sales posts This keeps ads balanced and audience-friendly.

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.